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TN SILVER
TN SILVER
PRODUCTION KNOWLEDGE

Making guide

Production decisions through product examples

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04 · MATERIAL

Silver or brass: which should I choose?

Silver and brass differ in material cost and market perception. But the price of the metal alone does not determine the finished product’s appearance or manufacturing quality. The right material depends on the relative importance of intrinsic material value, finished form and surface quality, and pricing.

925 SilverThe material’s own value and
your brand’s product story
BrassForm, finish and
your target price

Compare the material
and finish together

Materials and finishes should be considered together. The same metal can look different depending on surface work and plating specifications. Check the desired form, color and shine in a physical sample, and choose with both material characteristics and target price in mind.

When 925 Silver
is the right choice

Silver is suitable when the 925 Silver material itself is important to the product’s value and how it is presented for sale. It clearly communicates the use of a precious metal and fits brands whose product stories center on the material. However, material costs become more significant as product volume or order quantity increases, so design size and target retail price need to be considered together.

When Brass
is the right choice

Brass can be a good choice when form, finish and an accessible price point matter most. It can reduce material costs when testing several new designs or making larger pieces, and plating allows a range of colors and finishes, including white, gold and rose gold. Brass is a distinct material chosen for a product’s purpose and pricing, rather than a lower-grade substitute.